DEVELOPING OVERSEAS MARKETS
WELCOME TO BEACHHEAD CONSULTING
Assisting companies to develop new international markets and build strategies to further enhance their existing markets in place. The knowledge & experience of international market development as well as existing contacts and strong relationships, will provide you with a smooth and strategic entry into the international scene.
WHO IS BEACHHEAD CONSULTING
JOHN KEATING, DIRECTOR
Beachhead Consulting is a niche company, with strong practical experience.
John has over 18 years’ experience within the retail industry, working on both sides of the model. With a background in sales and marketing, John has worked in various roles for several high-profile companies; including the BBC, Novartis, The Body Shop, Radius Pharmacy and Trilogy International.
During his time with Trilogy International, John set up 14 new markets and worked directly with distributors within 16 countries throughout Asia, the Americas and Europe. John has a proven track record in opening new international markets and working with distributors in-market, to build distribution, brand awareness and sales. John also has experience in establishing systems and procedures around various business activities; including product forecasting, demand planning, and sales analysis.
HOW WE WORK
A TAILORED APPROACH
Beachhead Consulting will tailor their approach to meet your specific business needs.
Whether this is assisting with the development and implementation of an international market strategy, a review of your current distributors and retail reach or helping to develop your existing product forecasting and demand planning models. Beachhead Consulting are happy to discuss your specific requirements and understand how best to support and provide you the assistance you require to meet your business goals, both domestically and abroad.
MARKET REVIEWS
UNDERSTAND
Market Value
Channels to Market
Competitors in Market
INTERNATIONAL MARKET STRATEGY
DEFINE
Target Markets
Retail Channels
Price Positioning
STRATEGY IMPLEMENTATION
INITIATE
Trade Presentations
Distributor Approaches
Contract Negotiations
ANALYSIS & REPORTING
REVIEW
Dashboard Reporting
Customer Purchases
Product Sell-through
FORCASTING & DEMAND PLANNING
PLAN
Forecasted Sales
Production Schedule
Componentry Purchases
INTERNATIONAL SALES
EXECUTE
Ongoing Communication
Strategy Implementation
Brand Building
OUR CLIENTS
CASE STUDIES
Beachhead Consulting can tailor their approach to your specific business needs.
CASE STUDY
TRILOGY NATURAL SKINCARE
With a solid brand presence in New Zealand and Australia Trilogy was ready to enter the international scene…
CASE STUDY
ORGANIC SURGE
Originally launched in 2004, Organic Surge is a certified natural skincare brand from the United Kingdom…
CASE STUDY
THE HONEY COLLECTION
The Honey Collection is a certified natural New Zealand skincare brand, which uses UMF Manuka…
CLIENTS
PREVIOUS EMPLOYERS
CURRENT OR PREVIOUS BRANDS WORKED WITH FOR BHC
CONTACT US
phone: +64 21 193 4710 email: john@beachheadconsulting.co.nz
Use the form below lets us know how we can assist you and we will respond to you as soon as we can.
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